Businesses around the country are creating complex and costly light shows to spread happiness this holiday season. From Maine to California, more and more light shows have been set up during the coronavirus pandemic. They are more complex than ever, with many bright and sparkling lights. “They’re exploding because people are looking for something to do. That has been a boom for this business,” said Wayne Wheeler. His company, Reindeers Incorporated, imports lights and other equipment used in the professionally produced shows. Lighting displays during the holidays have long been an American tradition. People often drive through neighborhoods to look at the colorful lights. The professional productions take it to another level, with hundreds of thousands of lights, synchronized music, animated props, and other lights. The pandemic appears to have made light shows more popular in America. And commercial light shows have been showing up in fair grounds, farms, zoos, and parking lots, some in the industry said. Enjoying outdoor lights on foot, or from inside a car, is a safe activity while COVID-19 infection numbers are rising. Ticketing is often done online, and tickets can be electronically confirmed through a car window.
